I am a creative-focused marketing professional with over 20 years experience who doesn’t shy away from analytical data-driven marketing, written communication, or bringing products to market.

As an expert in the field, I am well-versed in the latest trends and innovative technologies, enabling me to develop forward-thinking and unique campaigns that resonate with the target audience. My experience ranges from branding/corporate identities to integrated campaigns reaching audiences through various channels.

Since 2017, I’ve led teams of creative professionals ranging from as small as 2 individuals up to as large as multiple teams (totaling 22 individuals). Adapting and growing as I go, my consistent approach has always been to set my team up for success as we work to deliver the best solution to the customer.

The majority of my career has been focused in the retail, dealer, and distributor (B2B) channels primarily in the Outdoor Power, Powersports, and Garden Décor sectors. However, my experiences have allowed me to expand out into the B2C and agency world as well.

Every element of my team’s marketing campaigns are aimed to work together, not just to make people aware of the products and services, but to develop a desire to be a part of the brand community. The shared experience factor is so important to human bonding and it is what turns fans into fanatics. Bringing that fanaticism to a brand creates lifelong customers and full investment. Relationships and fanaticism are the focus when my team and I are building our brand strategies.

The desire is for the brand and the product to be perceived as the only option.

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contact: wilsonj11@gmail.com