Packaging is an impression; the last message to a consumer. Strong packaging design works as a multi-facet touch point serving as a protective storage solution, a significant marketing tool, informative guide, and an impressionable resource. Investment in good packaging design and solutions serves as a tactile reminder of the brand maximizing the consumer’s appeal.

 

SABRE SAW CHAIN
The Sabre brand began as a specialized, titanium coated chain, to support the TriLink Saw Chain line. As the TriLink brand evolved we developed new solutions for presenting the titanium chain within the TriLink line. Sabre, still having brand equity within the outdoor power world, was transitioned into a dealer focused brand. Each product features it’s alpha numeric identifier in a large bold font for optimum visibility in either front of house or on shelves behind the dealer counter.

TRILINK SAW CHAIN
In 2008 I began working as a Senior Designer for TriLink Global, LLC. Six months into the company I sat down with the President of the company and discussed our brand. Both of us agreed it was extremely dated and the company was in desperate need of a new look. Over the years there were some failed attempts but when I took over as Creative Director I was able to push our new brand design forward and have it ready for our WalMart program load-in.

PUREGREEN
One of the top product line for TriLink Global, LLC was the furniture cover line. This eco-friendly line of furniture covers was launched under the PureGreen brand name. The packaging design was awarded an American Design Award and showcased in GDUSA’s design annual.

NATIONAL HARDWARE SHOW
The National Hardware Show in Las Vegas attracts manufacturers across several product lines each year. In 2008 Southern Patio was celebrating their anniversary and stepped up as a sponsor for the show providing carrying bags and water bottles for all of the attendees. I was asked to create an anniversary style logo to commemorate the event.

FOXWORTHY OUTDOORS
I was approached by Foxworthy Outdoors to create these ATV covers. At the time Foxworthy Outdoors was just a conceptual idea and had not yet reached store level. This packaging design was the stepping stone into their final brand packaging.

CENTURION FURNITURE COVERS
A secondary furniture and grill cover line to compliment our Patio Armor Brand. The Centurion brand was a lower price point for the big box retailers, such as Sam’s Club and Costco.