Print isn’t dead. Print media still presents many added benefits not available through the digital experience. Eliminating the digital noise, print advertisements have a higher percentage of viewer opportunities than online ads and don’t vanish after generating an impression. Every aspect of a print piece’s presentation can be controlled whereas digital ads are at the mercy of the end user’s device. And, the sensory experience, dulled by the digital noise, can be enhanced with print through viewing interaction, paper textures, and other impactful approaches.