RED HAWK
/// case study

brands
Red Hawk
DoubleTake
FirePower
Rhox

marketing team
Chera Gibb – CMO
Jeff Wilson – Creative Director
Janet Pilarski – Marketing
Oriana Labor – Senior Designer
Jeff Schafer – Graphic Designer
Micah Thompson – Graphic Designer


media
digital, print, video, tradeshows, social,
apparel, and web


dates
discovery: 06.22 – 09.22
design: 09.22 – 11.22
launch: 01.23

More than a means of transportation, golf cars are a way of life. They’re a way of expression.

That’s the mentality we brought to the new Red Hawk branding, a sense of personality through assets of people utilizing our cars and vibrant color palettes.

With a desire to create an approachable, inclusive, and modern tone, we built off the passion of our customers, the precision of our parts, and our premium placement in the industry.

At Red Hawk…

We drive the golf car experience.

MOTION • DEPTH • PERSONALITY • PRECISION
The keywords we utilized in bringing the brand to life.